Pay-per-click (or PPC) advertising is an integral part of inorganic digital marketing, and creating paid advertising campaigns is essential to grabbing attention; it’s a strategic move that can transform interest into tangible sales and revenue, especially in the competitive landscapes of Google searches and social media.

PPC advertising Dubai involves an investment of time in strategic keyword research, compelling ad copy and ongoing performance analysis to enable businesses to fully exploit the potential of PPC. This approach will help increase sales and promote sustainable online success.

Today, organic marketing is not enough because of the increasing competition – businesses need inorganic marketing that includes PPC advertising Dubai to establish a strong presence on search engines and social media platforms.

Whether you’ve heard a little about PPC marketing and are curious to learn more, you’ve come to the right place at Point Blanc Media. We are the top-rated social media agency in Dubai and are offering many services from SEO to PPC. However, if you already know that you want to use PPC advertising campaigns to market your business or to increase sales but aren’t sure where to start, we’ve got you covered.

9 Key Steps To Run a PPC Campaign  in 2024

Here are nine key steps we need to consider when creating your PPC advertising campaign. It helps businesses from audience acquisition to sales. However, you have to run a PPC advertising Dubai’s campaign according to the below-mentioned steps:

  • Defining Goals and Objectives

First and foremost, businesses should have clear goals and objectives; whether you want to increase the awareness, engagement, reach, or conversion rate. PPC campaigns can run on any one or two objectives, that’s why it’s essential to identify what your business needs to achieve. However, you should make sure to set specific, measurable, and realistic goals; to avoid the wastage of time and money.  

  • Researching Your Target Audience

The next important step is to thoroughly research your target audience and gain a deep understanding of their preferences and behaviors. Running the best PPC campaign depends on being able to create a targeted and effective strategy. Simply targeting people based on demographic and psychographic information is not enough unless you create an accurate and effective PPC campaign. This careful approach is key to effective targeting and maximizing campaign success.

  • Competitor Analysis

Now you know your goals and objectives, it’s time to evaluate the competitors’ PPC strategies, ad copies, and ad types. This competitor research can help you to identify the gaps and opportunities – to craft the best PPC advertising Dubai’s strategies. Further, it provides you with a way to figure out which PPC platform is ideal for your next PPC campaign. 

  • Choosing the Right PPC Platform

Point Blanc Media, a social media agency in Dubai, always suggests businesses to choose the right PPC platforms as per their objectives.  So, we have two options for creating the PPC ads – Google Ads and Social Media (Facebook/Instagram ads, Tiktok ads, or X ads). Once your business finalized the PPC platform – set up a business and ad accounts, and initiate your PPC campaigns.     

  • Keyword Research and Selection

Effective PPC advertising campaigns require careful keyword research, whether you’re advertising on Google or social media platforms. Selected keywords play a key role in designing targeted and effective PPC ads. This step isn’t just about picking random keywords, it involves a strategic process to ensure that your ad is tailored to reach exactly the right audience. By investing time and effort into comprehensive keyword research, you’ll lay the foundation for a successful PPC campaign that resonates with your target audience and maximizes your advertising efforts.

  • Crafting Compelling Ad Copy

Right targeted audience and keyword research aren’t enough at all to push the audience forward in the AIDA funnel. It needs the support of compelling advertising copies that reflect the people’s perspective and allow them to make their decision for buying. For this success, businesses need to create effective ad copies (headlines and descriptions) that turn the audience into permanent customers.  

  • Setting a Budget and Bidding Strategy

When you select the budget for PPC campaigns, make sure to determine that whatever your goals are, adjust the appropriate budget. And ensure that you can allocate the funds strategically across the PPC campaigns. Next, is the bidding strategy, where you need to understand the different bidding options, like CPC, CPA, etc. So, you need to fix all together the budget, objective and bidding strategy. For PPC advertising campaigns – businesses need to set the perfect set of specific budgets and bidding strategies. 

  • Monitoring and Analyzing Performance

Every PPC platform empowers businesses with the capability to monitor and analyze overall campaign performance. This holistic approach serves as a valuable tool for identifying areas that may need adjustment and refining underperforming PPC strategies. By consistently evaluating key metrics and performance indicators, businesses can not only rectify any missing elements but also optimize their entire PPC campaign for enhanced effectiveness.

  • A/B Testing and Continuous Optimization

Last but not least, every PPC platform allows businesses to do A/B testing. With this option, you can test two different ads at the same time. This helps you to understand which one is performing better than the other one, and allows you to do a timely optimization; whether it’s ad copy or target audience.  


PPC advertising Dubai is the source to attract real customers to your landing page or website; all you need to do is follow the aforementioned steps of the PPC advertising campaign in 2024. With the help of these steps, businesses can make their PPC campaigns a success and can enjoy a 100% boost to conversion rate or sales! 

However, with time, there are possibilities that inorganic marketing introduce new tactics or strategies for PPC in future. This is why we Point Blanc,  a social media agency in Dubai, keep a close eye on all the new trends; whether it’s related to organic or inorganic marketing. 

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