By the number of ads we see every time we search for something on Google, we can tell that millions of companies use Google Ads around the world. They can be one of your best bets if you are interested in targeting customers to your website.
You must be thinking why Google Ads?
In UAE, 99% of the people search on Google
Thousands of people are searching for products and services on Google everyday
It identifies the keywords and ad campaigns which can help advertise your products to users when they search
When people click your ad, they come to the website with an intention to buy
You get new leads in your marketing funnel to whom you can retarget later on
The offerings by Google advertising companies in Dubai are split across two primary networks – the search network, and the display network. The search network encompasses the entirety of Google as a search engine, and advertisers can bid on millions of keywords and phrases to target prospective customers. Google handles more than 40,000 search queries every second, a total of more than 1.2 trillion web searches every single year.
If your goal is brand awareness, the best option to go for is Google Display Ads. Your message will be displayed in the form of text ads, image ads, rich text media & video ads on popular websites like YouTube, Gulf News and other top websites where you believe your target audience lies. Your ads will be shown to people as they read and browse these websites.
When running Display ads, you might not reach those who are actively searching for what you offer. That said, you’re still introducing your business to a specific target audience who is likely to be interested in your products or services. This may help you to reach a larger or completely new audience than simply through search.
While in search ads, brands pay to have their ads displayed above and below organic search engine results when users search certain keywords. Search ads have three main components – a headline, display URL, and description text. They all are designed to convince users to click through. Ad extensions can also be included to provide users with additional information.
The main difference between Google search ads vs display ads is that search ads are a form of “pull” advertising while display ads are “push” advertising. Meaning, search ads only appear to those who are already searching for your product or service, while display ads are paid placements that appear based on various targeting parameters.
If your goal is to get more direct leads to your website, you should opt for Google Search Ads. You should also improve your landing pages and fine-tune your ad campaigns. Your landing pages should be clean, professional, and easy to navigate, and you should be constantly testing new ad copies, keywords, and bidding strategies in order to achieve better results with your ads. The ad performance can easily be analyzed using Google Analytics which reports the number of users who viewed your ads as well as the number of users who clicked on your ads and came to your website.
There are several Google ads agencies in UAE that aim to optimize your website by making your content relevant for the search engines, with a special focus on keywords. Google Ads fit into an overall online marketing strategy like hands into a glove. There are very few other advertising platforms that come close, talk less of measuring up, to the efficiency of Google Ads as a strategy for getting leads and boosting sales. And some very well-known Google ads agencies in Dubai help you attain your goals.