After an uncertain year of disrupted global activities, multiple conferences and exhibitions canceled, GITEX 2020 postponed, people gave up the hope of such a big international event happening. But it’s…
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2020 has been the year of absolute chaos for not just one person but the whole world, from families and government institutions to corporates and financial institutions. What has been…
UX refers to User Experience in the context of the website or application of a brand. It allows the brand to directly interact with its current or potential customers through…
Holiday season is almost upon us! While it may be the season of festivities, jingles and gifts for normal people but for a business, especially one with an up and…
The Coronavirus pandemic has upturned many institutions and aspects of our society this year, however shopping hasn’t been one of them. In fact, there have been more online purchases than…
Start of August, Instagram introduced it’s newest in-app feature called “Reels”, which seems to be in direct competition with the Chinese app TikTok, just as IGTV was introduced a couple…
What happens when you pick a very good source for your marketing campaign at a very bad time? Exactly what happened with Coca Cola or rather is happening, as people…
The technological advancements of this era have made leaps and bounds from the previous wave that we considered to be the development stage. Now the search has gone towards exploring…
PPC or better known as Pay Per Click Services are advertisement and placement services that efficiently use google analytics to increase website visibility in order to increase traffic and gain…
Content marketing is a fairly new addition to the whole realm of marketing, and even touches advertising. Some companies do not give it the rightful thought that it deserves, and…
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