On-Page SEO: Factors to consider

Search Engine Optimization is one essential of the internet that keeps changing and requires constant updates. The changing trends require you to stay on track with SEO to know what is new, what needs to be updated, what needs to be kept in mind for the future. In this evolving medium, if you want traffic on your site, you have to stay in the know.

Sites that have well optimized and excellent SEO applications see a constant increase in traffic which basically converts to leads and sales. Good SEO means your site can be easily found on searches through search engines.

Factors that help on-page SEO

There are many factors that affect on-page SEO and ranking. In SEO, ranking is essentially your position on the results page of search engines. This position can be affected by a lot of elements. On-page SEO refers to factors on your site that help optimize the content on the page, some of the most important ones are:

1. Security of Website

Undoubtedly the most essential factor is a website that is not only secure but accessible as well. In other words, search engines have to be able to find and visit the website. It is important to have a well-coded website builder, a special robots.txt file and a proper sitemap.

2. Page Speed

The speed with which the page loads is often listed as the top reason for good or bad ranking.

3. Mobile Friendliness

With mobile devices becoming the norm it is important for websites to be mobile friendly as this often leads to a major chunk of traffic on sites.

4. Domain, Age, URL, and Authority

One of the facts that can explain the importance of this point is Google Fact. 60% of the sites on Google’s top ten searches are three or more years old.

5. Optimized Content

Using a keyword research guide is essential to obtain optimized content. Content is king is not just saying it is fact when it comes to the internet. This helps in navigation, answering questions, purchases, and transactions with the help of appropriate keywords.

6. Technical SEO

Ensuring that all technical factors are considered helps in SEO. Proper headings, distance, content hierarchy, meta descriptions and schema markups all are a major factor that needs to be properly observed.

7. User Experience

Where content signals are keywords, description, relevance and word count, user signals are CTR, time on site and bounce rate. These all affect the search engine rankings showing how user experience affects the ratings.

8. Links

Inbound, outbound and internal links all add to a website ranking as they help determine the authority and relevance of the content.

9. Social Signals

The sharing of content by people on social sources and networks is what is often referred to as cognitive SEO and can really make a big difference in search engine ranking.

10. Real Business Information

Adding business information to a website can actually make the difference between a professional, applicative and relevant site and a website that had low ranking factors. So it is important to add a business with location-specific information on business listing and Facebook and other social networks. These are all excellent indicators you can use to see if your website is on target but if you want help to let us know and let our team at Point Blanc Media help you resolve issues.

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