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Apple is known for its privacy terms and requirements to protect its user’s data and important information. It has been internationally known for its security standards both in the system…

2020 has been an uncanny year for many reasons and advertising isn’t an exception. Marketers have had to deal with rapidly changing behaviors and a stagnant marketing environment at the…

Using digital marketing can help you reach an enormous audience, for this reason, it is often considered a crucial component of a business unit, where some may even go as…

2020 has been the year of absolute chaos for not just one person but the whole world, from families and government institutions to corporates and financial institutions. What has been…

Holiday season is almost upon us! While it may be the season of festivities, jingles and gifts for normal people but for a business, especially one with an up and…

The Coronavirus pandemic has upturned many institutions and aspects of our society this year, however shopping hasn’t been one of them. In fact, there have been more online purchases than…

Start of August, Instagram introduced it’s newest in-app feature called “Reels”, which seems to be in direct competition with the Chinese app TikTok, just as IGTV was introduced a couple…

What happens when you pick a very good source for your marketing campaign at a very bad time? Exactly what happened with Coca Cola or rather is happening, as people…

The technological advancements of this era have made leaps and bounds from the previous wave that we considered to be the development stage. Now the search has gone towards exploring…