Stinnos is a digital retail brand for Kids’ toys and games. Point Blanc Media got on board as its Branding & Digital agency. In the process, it successfully launched Stinnos online, developed its branding collateral and continues to manage Stinnos online on all platforms.
Stinnos’ strategically placed
Digital Marketing Strategy
has only put it on an up-ward
trajectory.
PROJECT
Digital Media Marketing
CLIENT
Stinnos
SERVICES USED IN THIS PROJECT:
Content Development
Website Design
Facebook Marketing Services
eCommerce Solutions
Videography
Logo Design Services
Instagram Marketing Services
Web Analytics Services
Brand Management
Social Management
Content Marketing Services
Conversion Optimization
Brand Identity
Logo Design
A unique brand identity was given to Stinnos. It’s logo is a vibrant and colorful depiction of a children centric brand.
SMM Services
Social Media
After an exhaustive competitor analysis, Facebook and Instagram marketing strategies were put in place. Stinnos was launched on social media and witnessed a surge of 70K in followers in less than 6 months
eCommerce Solutions
eShop Management
Simultaneously, eShops were created & managed on the most popular online portals in Pakistan such as Daraz, Yayvo, and Go-to. Sales was closely monitored , optimized and has hence seen a steady growth!
eCommerce Solutions
Website Design
An eCommerce website was launched soon after and was integrated with all other digital marketing platforms. The website continues to drive online sales and massive footfalls through organic reach.
Brand Identity Development
The idea was to give Stinnos a vibrant and colorful identity. This is a children’s brand specifically for toys. The target market comprises of mothers of these children and the kids themselves. We toyed through various phases in the logo design process; Most of the elements in the logo – bright colors, bat, ball and a child are a clear depiction of the brand. We approach brand development by placing a strong emphasis on human psychology. By understanding how they think and behave, we can control what they do.
Digital Media Marketing
Stinnos is one of the most popular social media pages in the children’s category in Pakistan. It is run simultaneously on all popular social platforms where it has its social shops. The social media strategy not only attracts children but also mothers of these children. Increase in web-traffic, online sales and followers are a testament to the growing popularity of Stinnos. Moreover, it also has its eShops on popular online malls from where it continues to drive sales. Conversion optimization is a continuous part of our digital marketing endeavors as we evaluate price points, product points and brand messages that work and dont work.
Success Stories
70,000 Fans
in less then 6 months
Over 500 Reviews
One of the best in industry
35% Engagement
300% above industry average
Stinnos’ Digital Strategy is a
perfect blend of social and
e-Commerce that has reflected
in its sales’ growth in last 1
year.
The visuals are attractive, colorful and catchy. The social channels attract mothers and children alike leading to direct footfalls on the website. Sales are further supported by its stellar growth on popular e-Commerce websites like Daraz.
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info@pointblancmedia.com