Let’s Introduce you to it

Why is it important?

Lead Organization:
Lead management system provides an organized method of classifying and scoring leads as they are captured. Without a lead management system, it can be challenging to coordinate distribution or maintain an appropriate exposure schedule.

Response Time:
Today’s consumer demands rapid response to an inquiry. Without a lead management system, requests to the most likely buyers might be delayed.

Lead Distribution:
The distribution process helps optimize the sales team’s efficiency – and reduces the risk of calling on dead ends.

Lead Tracking:
Lead management often promotes accurate sales forecasting, which leads to better operations management.

Build and maintain a relationship:
A lead management system funnels leads through a process of multiple engagements, so buyers become more familiar with the company or products and more comfortable with the decision to buy.

    Why do you need it?

    Establishing a lead management process

    Establishing a lead management process include five major components:

    Prospect Tracking:
    Many CRM solutions offer a prospect tracking tool. By applying it, you can see who visited your website and what pages they viewed.

    Lead intelligence collection:
    The intelligence should include everything you discover and learn about your leads through form submissions, email marketing analytics, website page views and social media interactions.

    Lead Scoring:
    Every organization should be looking to organize and rate their leads in terms of sales readiness. Lead scoring facilitates a healthy lead flow and supports the proper timing of lead hand-off to your sales reps.

    Customer Relationship Management:
    CRM systems help you manage your relationships with leads and customers, ultimately creating a powerful, automated closed loop reporting system.

    Ongoing lead nurturing:
    Since long-term leads can be more valuable than hot, short-term ones, it’s necessary to build a relationship with them and provide them with the right content at the right time across the buyer’s journey.

    How Do We Do It?

    How do we help you scale conversions?

    Step 1: Make it easy to purchase your products:
    Experiment with eliminating steps and making changes to make the checkout process easy that creates a ridiculously easy path to purchase. 

    Step 2: Track every conversion metric humanly possible:
    We make sure we know the numbers, down to the penny, how much it costs to generate leads and sales. We also know what your different landing pages are converting at and where your top-performing lead sources are.

    Step 3: Seek out media exposure:
    Getting the brand out there is crucial in the scaling process. There are plenty of opportunities to score media exposure with our expertise put into.

    Step 4: Set up email automations:
    Just like every other form of online marketing, email automation requires extensive split testing and constant optimization. Email automation creates a system that promotes, nurtures and converts sales 24/7, even while you sleep.

    Step 5: Maintain consistent social media branding:
    Social media is such a powerful branding tool, and we think about the big picture when establishing social accounts for your business.

    ""Point Blanc Media associated with us for our brand Stinnos. They have a young and positive team which understands the strategy and gets into the business by getting to the core of it solving problem with innovative solutions which are very forth coming therefore I am delighted to be associated with them especially because they have great understanding with e-commerce giants which helps in increasing sales.""

    StinnosclubThe kids club

    "Point Blanc Media is doing a great job with the promotion of Fujifilm and Fujifilm Wonder Photo Shop. Their campaigns have helped in increasing our footfall and sales in the past few months. In a short span, they have given us a great response and we are happy to work with them."

    FujifilmPhotography Company

    What will we offer?

    Why Point Blanc Media

    We are a performance driven firm: We build campaigns that consistently produce measurable outcomes, including website traffic, subscribers, leads, and sales. We care as much about performance and success as you do.

    We are a team of tech-savvy individuals: Our professionals are immersed in technology trends and innovations to be able to more readily adapt your business models, continually increase productivity, evolve client campaigns, and make strategic connections to seemingly unrelated information.

    We are your partners, not providers: We believe in building strong client-agency partnerships with a foundation of trust, respect, and aligned expectations and goals. We are an extension of your marketing team, not just another vendor.