Let’s Introduce you to it
Stay Ahead of your competition?
Competitive analysis means assessing and analyzing the comparative strengths and weaknesses of competitors; may include their current and potential product and service development and marketing strategies. A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.
Why do you need it?
Why do you need competitor analysis?
Get a more accurate picture:
Looking only at your own industry fails to provide a complete picture. Your rank within your industry can give lull you into a false sense of security. If you’re the number one brand in a dying category. Knowing where your brand stands against a national brand-scape can be humbling, but it provides the early warning you need to make the necessary correction.
Learn from other brands:
You can learn best practices from almost any industry. Gaining marketing insight from other brands – especially when they are also your customers’ chosen brands – provides valuable insight into competitive advantages you may hold.
Everyone is your competition:
Thanks to innovations in marketing, communications, and distribution, your brand now competes with all brands,from local to big, global conglomerates. Although it’s important for brands to look at their direct competitors, they also compete with all brands for the love and the wallets of consumers.
It puts you in the position of your buyer:
Like any informed consumer, your buyer personas are most likely comparing options while in the decision stage of their buyer journey. Completing a competitive audit will give you the opportunity to compare and contrast the different options in the eyes of your consumer.
How Do We Do It?
How do we help you with Competitor Analysis?
Step 1: Identify your top ten competitors:
Every company has those dreaded competitors they cannot stand, no matter what you do they are always using your ideas and taking your potential customers. We identify them and make a list of the most dreaded ones.
Step 2: Analyze and compare competitor content:
Once we’ve identified your competitors, we kick start your competitive analysis and dig a little deeper to gain a better understanding of what type of content they’re publishing.
Step 3: Analyze their SEO Structure:
Not only do we check the SEO structure of the content but also what types of keywords your competitors are utilizing. Because by looking at your competitors keywords, we generate a list of additional keywords that we start to target.
Step 4: Look at their social media integration:
The next step of your competitive analysis is to determine how your competitors are using social media and integrating it into their marketing. Not only is it important to see if your competitors can be found on social media platforms, but we also see how effectively they’re using their profiles.
Step 5: Identify Areas of improvement:
After performing a competitive analysis, we now have a better idea and understanding of what your competitors are doing. We then take all the information that we gathered about each competitor and identify particular areas that need improvement and the plan a strategy for you according to that.
""Point Blanc Media associated with us for our brand Stinnos. They have a young and positive team which understands the strategy and gets into the business by getting to the core of it solving problem with innovative solutions which are very forth coming therefore I am delighted to be associated with them especially because they have great understanding with e-commerce giants which helps in increasing sales.""StinnosclubThe kids club
"Point Blanc Media is doing a great job with the promotion of Fujifilm and Fujifilm Wonder Photo Shop. Their campaigns have helped in increasing our footfall and sales in the past few months. In a short span, they have given us a great response and we are happy to work with them."FujifilmPhotography Company
What will we offer?
What can you get for free?
Communication and Strategy Comparison:
We compare and create a business driven yet unique communication and content strategy for you to analyse. This includes a diverse research of your competitor’s strategy.
Digital Marketing Comparison:
We analyse each digital marketing platform of you and your competitor closely and come up with a business plan which can generate you immense leads.
Website Traffic and Audit Comparison:
Website being an important part of our analysis, we make sure to check and compare the organic reach, load time, backlinks, display ads of you and your competitor to give you solutions that bring out the best in your business.
Keyword Comparison and Analysis:
SEO plays an important role in maintaining the digital presence of your business. We conduct a detailed keyword research to make sure your business’s digital presence improves and is ahead of your competitors.