Many businesses these days find creating social media strategies overwhelming. It’s a summary of everything you plan to do with social media and hope to achieve, including word of mouth and reach, engagement, conversion, etc.

Can’t manage your social media management? Or just want to refine your social media marketing strategy? GOOD! Now is the perfect time to achieve this by contacting Point Blanc Media as we provide the best social media marketing services in Dubai and Abu Dhabi. 

After COVID-19, many new businesses have emerged and even many traditional businesses have moved to social media platforms. This increases competition, content, and networks on social media platforms more than ever before. The main reason why you require an effective strategy and when to say “no” to efforts that don’t serve your goals.

Point Blanc Media has put together a comprehensive guide about how to build a social media marketing plan from scratch. If you’re brand new to social media networks, like Facebook marketing in Dubai, or looking to review your priorities for the coming year 2024, this guide is for you.

What is Social Media Marketing?

Before jumping into the social media marketing strategy – it is better to have a complete understanding of social media marketing. 

Social media marketing evolves around different social media networks, like Facebook, Instagram, X (formerly known as Twitter), TikTok, Threads, etc. – These platforms are used to promote brands and to sell products/services.

Social media platforms were first launched for global networking. Over time, these platforms become a great source for brands to spread their brand message to a large audience.

Imagine for a moment that you are launching a new service/product through social media marketing. It helps you interact with your customers via comments or posts on social media. Based on feedback, you can modify your content to showcase a product or service through images, live streaming or stories.

This is why it’s essential to work on your social media marketing strategy and requires you to use social media management skills and tools. If you need help to strategies your marketing plans or content creation – connect with us today, as we offer affordable social media marketing services in Dubai. 

Now that we’ve defined social media marketing, it’s time to walk you through how to create a marketing strategy from scratch.

How to Create a Social Media Marketing Strategy? 

Are your strategies for Facebook marketing in Dubai failing again and again? And want to tweak your social media marketing strategy to boost your conversion rate? 

If that’s you, follow the below-mentioned steps and experience amazing outcomes for your business. 

Step 1: Choose Goals That Align to Business Objectives

The first step is to set your SMART goals and clear objectives that you want to achieve on social media. Without a proper plan, it is like walking blindly, even success and return on investment (ROI) cannot be measured.

Whenever you are creating social media marketing objectives, it’s essential to follow the SMART framework, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Our social media marketers follow a standard SMART goal format, find the example below:

However, ensure that your social media goals should align with your overall marketing objectives. This makes it easier for you to demonstrate the value of your efforts from strategy making to execution of daily posting. 

QUICK TIP: Start with at least three goals for social media.

Step 2. Learn Everything About The Targeted Audience

The next important step is to find out how your audience reacts, behaves, searches, prefers, dislikes, and likes everything you can search for. It also includes factors such as age, location, average income, typical job title or industry, interests, etc. 

It is really important to be aware of your fans, followers, and customers and try to know their needs because it will help you understand how to target and engage them on social media. 

Wondering how you’re going to digest all this information? Simple, with social media analytics tools. Businesses can have a piece of valuable information about who your followers are, at what time they are mostly active, and how they interact with your brand on social media. With this knowledge, you can refine your strategy and better target your target audience.

Can’t handle all the data on your own – get help today by contacting Point Blanc Media. 

Step 3. Make Sure to Perform a Competitive Analysis

Performing competitive analysis includes identifying direct competitors, researching their online presence, and assessing their strengths and weaknesses. This process helps you differentiate and gain a competitive advantage.

You should analyze your competitors’ digital marketing tactics, including SEO, content marketing, email campaigns, and social media efforts. Also, see how they create content to attract customers and which social media posts are most effective.

Further, identifying key platforms and performance metrics, helps your business refine its own strategies and stay ahead of the evolving digital marketplace.

Step 4. Audit All Social Media Platforms

Do you already have a business profile on any of the social media platforms? If Yes, It’s highly advisable to assess the current efforts (strategies, campaigns, and content), and look for the loopholes. This approach of conducting audits helps businesses to revise their strategies and plans. 

However, the factors you can audit are: 

  • How many people are engaged with your business?
  • Which platform is more successful in attracting customers? 
  • How competitive are you as a brand? 

This data helps you to figure out how exactly you need to manage your social media platforms and allow purpose-driven social media strategy.

The next thing that you majorly assess is your business account, which covers the brand name, optimized information, and branded logo. If this is not aligned with your brand message, followers divert towards your competitors.  

Also, at the time of auditing, ensure to have a verified account on Facebook, Instagram, TikTok, etc. This mini blue tick increases the layer of credibility and trust for your social media account.  

Step 5. Set Up Accounts and Improve Business Profiles

In general, marketers recommend creating a business profile on every available social media platform. This strategy will help with filtration and let the brands know which specific social networks are ideal for their customers.

It’s important to decide which networks to use because only then you can create top-notch campaigns or content. Each platform demands specific strategies to attract customers and boost the engagement or conversion rate. 

If you already have decided about your social media platform, give it a touch of improvement, by taking care of these segments: 

  • Make sure to fill out all profile fields 
  • Add keywords that people will use to search for your business
  • Use consistent branding across all networks (logo, images, etc.) to make your profile easily recognizable

If you are looking for help to set up any of your social media accounts. Or it’s kinda hard for you to manage Instagram or Facebook marketing in Dubai. Just contact our social media marketers at www.pointblancmedia.com

Step 6. Find Inspiration Around For Campaigns

The most interesting and exciting thing is to look for amazing inspiration or ideas to create the best campaign strategies. (for example discount campaigns, new year campaigns, or awareness campaigns). 

This particular step plays a big role in building your brand identity and ensuring to stand out from other businesses that thrive on social media.

These are the major sources from where you can take inspiration for your campaigns and even for your content creation: 

  • Social media success stories
  • Award-winning accounts and campaigns
  • Favorite and top-rated brands on social media

Quick Tip:  Once you have all your ideas ensure consistency with all your social media activities (such as posting, commenting, and messaging).

Step 7. Create a Social Media Content Calendar

Another fun part of social media marketing is creating a monthly content calendar based on the AIDA Funnel (Awareness, Interest, Desire, Action). This is the part where you project your inspirations and put them into words (what we all call copywriting). 

Your social media calendar should also take into account how much time you spend interacting with your audience (although you should also allow for spontaneous engagement). However, make sure you include all types of content on each channel, from images, link sharing, and resharing user-generated content to blog posts and videos. 

 If you’re not sure what content you want to post, try the 80-20 rule as shown below or go for social media services in Dubai. 

However, we recommend that consistency of posts is essential, but you can post things as per this ratio. 

  • Instagram: 3-7 times a week 
  • Facebook: 1-2 times a day 
  • X: 1-5 times a day 
  • LinkedIn: 1-5 times a day

Step 8. Create Compelling Content/Visuals

Creating content and images, videos, or stories for each social media channel that aligns with your mission and purpose can be a nuanced task. To make this easier, consider the following examples and ideas for different social media content tailored to specific networking goals: 

Facebook (Engagement & Community Building) X (Customer Support)
  • Share behind-the-scenes photos or videos of your team.
  • Post customer success stories and testimonials.
  • Host Q&A sessions or live streams to interact with your audience.
  • Respond promptly to customer inquiries and complaints.
  • Share informative articles or resources related to your industry.
  • Provide real-time updates about service interruptions or important news.
Instagram (Visual Storytelling) LinkedIn (Professional Networking)
  • Showcase high-quality product photos and videos.
  • Use Instagram Stories to give a glimpse of daily activities.
  • Run contests or giveaways to engage the audience.
  • Share thought leadership articles and industry insights.
  • Highlight company achievements and milestones.
  • Post job openings and showcase your workplace culture.


Remember, the most important thing is to adapt your content to the unique characteristics of the platform and the goals you set for each network. 

Content creation can be an iterative process, so be prepared to adjust your strategy to what works best for your specific audience and goals.

Step 9. Track Performance and Do Required Adjustments

Your social media marketing strategy is an essential blueprint for your business, but it may not be perfect from the start. As you execute your plan, keep a close eye on performance metrics. Use social media analytics and consider using UTM parameters to track which social media posts attract the most website traffic.

With data in hand, regularly assess your strategy and run experiments to determine what works and what doesn’t. This dynamic approach allows you to refine your social media marketing strategy in real-time. Try checking the performance of your channels weekly and familiarize yourself with the basics of social media reporting. For an effective way to analyze your post performance across networks, consider tools like HootSuite, Buffer, etc.

Another way is utilizing surveys to collect feedback from your subscribers, email subscribers, and website visitors. Understand their needs and expectations and adjust your strategy accordingly to better meet their preferences.

Looking for Ideas to Execute Facebook Marketing in Dubai? If ‘Yes’, Contact Point Blanc Media, team can help you with social media marketing services in Dubai and make you a successful brand in the digital world. 

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