On social media, marketing is not a personal choice anymore. From a marketing perspective, about 4 billion combined active users of different social media platforms cannot be ignored. The demand for social media marketing as a service has escalated over time. There are many inexpensive options available, but is the quality of work good? Nobody knows. Consultants that cut corners and offer “affordable” strategies barely deliver results.
Furthermore, if the marketing on these platforms is not managed by someone who cares about the brand and knows the nitty-gritty of it, then it can affect the overall brand sales. As a result, small business owners have been required to DIY their social media marketing. When social media is not one’s core competency, knowing the art of turning engagements can become a hard task.
Despite being business owners, most of us are also consumers of different products and services. There are chances that you follow numerous brands on your preferred social media platforms. If you do, then open your preferred social media application and check out the brand profiles that you personally follow. You might notice a trend in all those profiles as well as a defined theme in each of the interactions.
One of the most difficult things to identify is why does a brand lose followers from their social platforms all of a sudden. Without any further delay, let’s look into different reasons why your social media platforms could lose followers:
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Incomplete Profile
Often brands forget to introduce themselves on social platforms and followers start to wonder if they are authentic or not. The easiest way to do this is by ensuring that your profile information on all platforms is complete.
You must share all the relevant information with regards to your business, which should ideally include a short description of your business, your website, your contact information, some of your branded hashtags, if any, and your customer service hours. Your profile image should be relevant, possibly your logo, and on platforms like Facebook, LinkedIn and Twitter, you will also require a relevant cover image that represents your business and its products and services.
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Target Audience
Your target audience is not aligned with your brand. You can expect a normal flow of followers, as long as the audience is still connected to your brand. If you see that number drop, start branching out and attract new customers who are aligned with your brand’s mission and values. At this point, please don’t consider buying fake followers. It doesn’t help at all as not only do the followers vanish over time but your engagement rate drops significantly as well.
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Content
Posting content that resonates with your audience is one of the most important aspects of social media marketing. In a survey conducted by Goodfirms, too much promotional content was among the top ten reasons people unfollow a brand. Another major reason according to the survey is posting irrelevant content. 45% of users unfollow a brand if the brand shares too much irrelevant or promotional content.
Unlike many old-fashioned forms of advertising, social media marketing success cannot be achieved by ‘screaming’ your content at your followers.
Social media is a conversational platform and should always be treated as such. If you’re constantly losing followers, chances are that your social media marketing strategy is not customer-centric. Get in touch with digital marketing experts to get a hang of your marketing strategy.
