Oxford was established just after the independence of Pakistan in 1949. Over the last 65 years Oxford has grown from making sweaters to complete garment products for men’s and women to become a National multi-channel retailer of Pakistan. The expertise, processing, & merchandising make Oxford different from other manufacturers .Their sweaters are 100% Lambswool made from imported yarn from UK & others countries. In the year 1982, they acquired license to use the “Woolmark” symbol – endorsing international quality recognized throughout the world. Later they diversified to start manufacturing woolen blends and created another division for the manufacturing of the following merchandises such as:

  • Cotton made T-shirts
  • Shirts
  • Pants
  • Jeans
  • Kurta Shalwars


The Customers didn’t see the value they had to offer

Since the Fashion Industry in Pakistan was growing, Oxford was not able to keep with its digital presence. They had their usual clientele but that wasn’t increasing and they were not able to keep up with the trends and catching new leads.

The time Oxford came to us, it had already launched its winter campaign and all we had to do was to maintain it but we exceptionally did good in that too by our paid campaigns and digital strategies. Eventually the actual standing out point came when we planned, executed and launched Oxford’s Spring/summer collection’19 which as called “Timeless Classics”. From photography, videography, conceptualization, on field management to BTL Activations and creating a digital hype, we were successful in all of that. Finally with our team by its side, Oxford was able to emerge in the market stepping into new zones.


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor



  • 61K views on spring/summer campaign video
  • 90K Fans
  • 10X increase in sales
  • Improved google ranking
  • Better website experience
101 times x
3X higher
conversion rates
5X higher
website traffic