Fujifilm

Starting in 1934 as Japan’s pioneering photographic producer, Fujifilm has utilized its imaging and data innovation to turn into a worldwide nearness known for advancement in healthcare services, realistic expressions, optical gadgets, profoundly functional devices and other high tech regions. At Fujifilm, they are consistently enhancing making new innovations, gadgets and administrations that rouse and energize individuals all over. Their objective was to enable the potential and grow the skylines of tomorrows businesses and ways of life.

THE PROBLEM:

The Customers didn’t see the value they had to offer

The principle issue in here was that they had a great deal to offer for instance their own little souvenir shop which is “Wonder Photoshop” yet their content lacked focus and engagement from their followers. Their paid campaigns needed further optimization to target the right audiences. Their digital presence became monotonous and they were loosing their appeal when they came to us.

We set out objectives and KPIs and aimed to increase engagement and traffic on their social media. We curated purchaser personas and started developing content around their target market. User-stories show-casing the use of their products heavily supported our goals.
One of our most successful campaigns was #landscapeswithfujifilm. This campiagn was tied to Fuji camera and encouraged users to share pictures of interested landscapes taken via Fujifilm camera. The campaign registered above 150 user stories, 50% higher engagement and a massive increase in followers. For paid marketing, we used multiple variation of different creatives for A/B testing. The creatives that give us better conversions were then used to scale the campaign.