Let’s Introduce you to it
Performance Marketing
Performance marketing has completely changed the way companies advertise and sell products. It has also impacted the way we measure the success of marketing campaigns. In the past, attribution was nearly impossible.
Today, performance marketing campaigns give you the ability to measure everything from brand reach to conversion rate down to a single ad.
This new age of data-driven marketing has given advertisers valuable insight into their performance, which has helped them optimize their campaigns according to the best cost per acquisition.
As advertising becomes more transparent, advertisers are looking beyond branding to build marketing strategies with proven ROI. Performance marketing was born from a need to decrease cost per acquisition and increase ROI.
With performance marketing campaigns, advertisers pay when a specific action is completed, rather than for impressions or clicks.
Why do you need it?
What do we do in Performance marketing?
Social Media Performance Marketing:
At Point Blanc Media, we define social media marketing as a balance of media, content, insight and analytics to create measurable results from both participant “impressions” and “expressions”.
Search Marketing:
Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.
Retargeting:
Retargeting is a powerful branding and conversion optimization tool, but works best as part of a larger digital strategy.
Display Marketing:
Display marketing includes virtually every type of image-based online advertising. It’s one of the original forms of internet advertising.
Analytics:
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
How Do We Do It?
Our Process
Step 1: Strategic Planning:
Strategic Planning determines the Who, What, Why and When questions that keep the process sailing smoothly. If Content Strategy is the meat, Strategic Planning is the recipe that brings it all together.
Step 2: Content Strategy:
Content Marketing is the new buzzword at every marketing agency, but Content Strategy is what propels it to victory.
Step 3: Technical Development:
This is the part of digital marketing that most people wish they could avoid, which is why we handle it for you for you to enjoy the implementations.
Step 4: Promotion:
Even the best of content is useless if nobody sees it. We work hard to research, strategize and create your content, so we work equally hard to give it wings.
Step 5: Measurement:
This is the other segment of digital marketing that everybody wants, but nobody wants to do. You’re in luck. We’re a business-driven agency that loves to check your progress.
Why us?
Why Point Blanc Media
Advanced Technology:
The fact that we know Google’s tools is an indication that we stay up-to-date with important industry changes that could affect your business’s presence online.
Expertise:
You’d be pleased to know that you’re working with a digital agency whose employees are certified in their specializations which is vital.
Increase Productivity:
By hiring us, your company can focus on putting more time and effort into other areas that keep the business going.
Different Perspective:
Integrating our experience with your company’s goals and objectives can help generate innovative ideas for your brand that you may not have thought of otherwise.
Save Money:
When you hire us, you can choose what services are right for your business hence not overpowering you with the burden of maintaining a team.
