Regardless of the nature of your website or the products or services you offer, success is impossible without thorough keyword research. Like it or not, keywords are the foundation of your campaigns, whether it’s for SEO or PPC and the quality of the keywords you choose will directly affect the success of your digital marketing.

PPC/SEO experts Dubai have mentioned that using the most effective keywords can increase clicks and conversions. However, identifying the right keywords requires a combination of creativity and a systematic approach. By using specific tools and better understanding your target audience and preferences, you can predict the words they are likely to use when searching for information. Basically, you should be aware of user search intent while crafting the keyword list. 

Keyword research is essential for both SEO and PPC – it ensures that your paid/organic content reaches the right audience, minimizes unnecessary clicks and effectively drives traffic to your website.

In the next blog, we will explore how to find exact keywords in PPC or SEO and explore their role in improving your online presence in search engines like Google, Yahoo or Bing!

What is Keyword Research?

Keyword research involves identifying the terms individuals use to search for information on a particular subject and determining the frequency of those keywords in search engines like Google and Bing. This process serves as a crucial method for discovering new and relevant keywords, thereby expanding both paid and organic search marketing campaigns.

When doing keyword research, you need to look for search volume, competition, cost per click and more. There are various tools that can be used for keyword research such as Ahref, SEMrush, Keyword Planner and many others. The main goal is to find the right search terms that align with the intent of your business’s content and offerings, while also possessing a reasonable search volume.

If you need help with keyword research – contact us, we are registered as the best SEO agency in Dubai. We help many brands succeed in their digital agenda with our SEO and PPC services.

Why is Keyword Research Important For Your Website?

With over a billion websites and active users on the Internet, competition is fierce. Keyword research is like a road map that guides you through this vast digital landscape and signals the Google crawlers.

If you use the right keywords, search engines will see your site as a trusted source. This means that when someone searches for information related to your chosen keywords, your website will appear in the search results, like on Google or Bing. The higher you appear, the more visitors you get.

When you actively target important keywords, other sites may start linking to yours and identify you as an expert in your field. Keyword research helps you determine the authority of relevant search terms. 

However, it’s not just about rankings, effective keyword research also helps build a strong website. It attracts targeted traffic from direct searches, backlinks and social shares. Simply put, keyword research is like a compass that helps you navigate and succeed in the vast online world.

When Do You Need Keyword Research? 

There are two reasons why we all do in-depth keyword research to develop SEO strategies and PPC campaigns.

Let’s break these two down and look at them in more detail.

For SEO (Search Engine Optimization)

Keyword research is a fundamental step in optimizing your website content for search engines. It becomes crucial when you aim to:

  • Improve Ranking: Identifying relevant keywords helps you tailor your content to match what users are searching for, ultimately boosting your website’s ranking on search engine results pages (SERPs).
  • Enhance Visibility: By incorporating well-researched keywords into your content, you increase the chances of your pages appearing in relevant searches, driving organic traffic to your site.
  • Establish Authority: Targeting specific keywords helps you position your website as an authoritative source in your industry, attracting both users and search engines.

For PPC (Pay-Per-Click) Advertising:

Effective keyword research is vital when engaging in PPC advertising Dubai and for different paid campaigns, such as Google Ads. Here’s why:

  • Optimize Ad Spend: By selecting the right keywords, you make sure that your ads are displayed to a relevant audience, maximizing the efficiency of your advertising budget.
  • Increase Click-Through Rates (CTR): Well-researched keywords lead to more targeted ad placements, attracting users genuinely interested in your products or services and consequently boosting your CTR.
  • Improve Quality Scores: Search engines often consider the relevance of keywords when determining the quality score of your ads. A higher quality score can result in better ad placements and lower costs per click (CPC).


If you are ready to perform keyword research for your PPC and SEO campaigns – do it with care from Google Keyword Planner. Or you can even ask for assistance from SEO experts Dubai at Point Blanc Media. They all monitor everything from business niche to keyword ranking.  

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