Let’s Introduce you to it

What is a Go-to-Market Plan?

The practice of marketing has evolved greatly in recent years, especially in the age of the web, social media and mobile devices. Nowadays, business opportunities can be accompanied by significant challenges that arise mostly in the form of abrupt and powerful changes, for this we need a go to market strategy or a marketing plan. Why do we need a go to market plan handy? It is the rapidly emerging competition from around the world including new technologies that change everything; limited resources (human, financial and technical); and marketing that needs to become more proactive and direct.

Any entrepreneur who develops a new product is hopeful of achieving commercially meaningful results. In other words, it aims not only to cover the costs associated with the research and design stages but also to generate profits in order to grow its business and its ability to offer other products to acquire new customers or businesses. While many companies are successful, others fail. Point Blanc digital marketing agency with tailor-made marketing strategy translates objectives into concrete actions for you.


    Why do you need it?

    Hotcakes or Sliced bread – Define your unique value

    Market ShareOnline Utility– In line with the marketing strategy, the analysis specifies the goals (the increase of the turnover, the margin, the number of customers …) and provides quantified targets.

    Differentiate yourself from competitors – A well-designed go to market strategy builds your target market. It is the best return on investment.

    Increased awareness of the brand – A marketing plan meets business objectives. Your business may have increased in sales and revenue, also improve the perception of certain market segments towards your product or brand.

    How do we do it?

    Our Process

    Step1: Analysis of the product range – We provide a synthetic view of the state of your product portfolio. Our marketing plan represents the range of products with an investment which depends on the growth of the sales and the market share of the company.

    Step2: Marketing tactics – the main lines of action- This is the operational stage. We use the relevant marketing tools and organizing actions. They are generally based on 4Ps (Price, Product, Distribution, and Promotion).

    Step3: Setting operational objectives – We articulate the communication axis and positioning of your product or services. It is important to identify: what is your competitive advantage, the thing or the way that makes you “unique”?

    Step4: Defining Your Pricing – Pricing has become a science, especially when you look at revenue managers in hotels, airlines, and several industries. Our go to marketing plan manages this reality.

    Step5: Choosing distribution channels – Each industry has its own particularities, but it is often said that distribution is the sinews of war.


    "It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."

    Jessica AlondoGraphic Designer

    "It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."

    Blonde WalkerWebsite Developer

    "It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout."

    Hamza RanaSeo Expert

    Why choose us?

    Why Point Blanc Media

    Guaranteed Results – We set clear and cost goals for each go to market plan.

    Agile Delivery – We make sure to adjust your plan according to the events in order to achieve the planned objectives.

    Customized Strategy – We define your goal so that it is quantifiable, realistic, measurable and reasonable (ambitious but achievable).

    Data-Driven Methodology – We take stock of the state of your business and your market to identify the strengths of your business.

    Proficient team – At Point Blanc digital marketing agency, our marketing team creates your plan to carry out the activities and measure the results.