Point Blanc Media, an SEO agency Dubai, understands that today search engines, like Google, are endlessly changing their algorithms because of increasing demand for SEO to rank higher and to boost organic traffic, which is becoming difficult for different teams and brands. And this is the point where you need to create smart SEO strategies that require SEO tools.  

In SEO, there are many different stages where you need tools that help them to improve the organic traffic and ranking. It accurately identifies the areas for improvement and builds effective, actionable strategies to increase brand awareness through search results.

As an SEO agency Dubai – we take full advantage of all SEO tools to assist clients with their ranking and online visibility on search engines, like Google, Yahoo, or Bing. 

In this article, we will explore the top ten SEO software options available in 2024. These tools cover various stages, from keyword research to backlinks, technical SEO, and on-site SEO. The primary goal is to provide a clear understanding of how these SEO tools can be utilized to enhance your business’s organic search visibility.

  • Keyword Research Tools

The first step in SEO is keyword research and it is important to find a list of the right keywords to target the right audience for your website or landing page. This keyword research is also an integral part of dealing with Google Ads and that is why we as a social media agency in Dubai help our clients with various keyword research tools.

Here are the four best tools for keyword research:

  • Ahrefs: Ahref is the most popular tool for doing extensive keyword research based-on a mix of head terms and long-tail keywords due to its large database, competitive analysis and keyword difficulty. These features will help you create the best list of keywords for your website.
  • SEMrush: It is a platform where businesses make keywords based on search trends, related keywords and paid advertising data. Further, you can look at the search intent and user behavior. This tool can assist in keeping track of backlinks, domain rankings, and topic research.
  • Moz Pro: Another tool is Moz Pro, which allows you to research keywords for their difficulty, SERP analysis and keyword recommendations. And even helps you to monitor keyword trends and update your strategy accordingly. This tool is also available as a Google plugin with these prices and is worth leveraging for your business.
  • Long Tail Pro: Finally, you can use this particular tool for profitable long-tail keywords with low competition. These keywords are easy to rank for compared to short-tail keywords with high search volume and high competition.
  • Technical SEO Tools

SEO in the modern era, where SEO experts have mentioned that technical SEO is essential for on-site optimization. These tools help small or large businesses maintain site speed, crawl issues or errors, crawl status and learn about our meta fields. which include meta titles and descriptions. Below-mentioned technical SEO software is ideal to ensure your website is crawlable and indexable by search engines, like Google, Yahoo, or Bing.

Now, let’s jump into the three major technical SEO tools.  

  • Screaming Frog SEO Spider: This software helps to find out the crawler specifications of your website. It also detects technical issues such as broken links, missing meta descriptions and mobile-friendliness issues.
  • Google Search Console: This is the most popular tool – such as Google Search Console. This tool can provide technical insights that include; crawl errors, mobile usability issues, and indexing status.
  • GTmetrix: Another tool that is considered one of the best for analyzing a website’s page speed or SEO source. In addition, this GTmetrix tool provides detailed improvement recommendations.
  • On-Page SEO Tools

SEO agency Dubai uses special on-page SEO software to optimize website content. On-site optimization is essential for headlines, content, navigation and internal linking. It is perfect for keywords and user experience.

Let’s take a look at the best on-site optimization tools that anyone can use to improve website performance.

  • Yoast SEO: This is a WordPress plugin that analyzes your website’s content. With the help of analytic reports, businesses can enforce the best SEO practices and provide easy-to-follow suggestions for improvement. Also, give tips to use keywords naturally throughout your content.
  • Surfer SEO: Another content optimization tool is Surfer SEO which helps to optimize your title tags, meta descriptions, and headings. It also analyzes your site’s missing content element against the top-ranking pages for your target keywords; whether they are generic or located-baseed.
  • Hemingway Editor: Then there is another tool called Hemingway Editor – this tool helps improve the readability of your content by highlighting difficult sentences and suggesting simpler alternatives. Thus, it is also possible to create high-quality informational content that users will like.
  • Backlink Analysis Tools

Link-building campaign is another important factor in SEO marketing to obtain the credibility and accuracy of the website on SERPs. Here you need help with different backlink analysis tools that can improve your website’s authority and ranking. 

Now, let’s jump into the best tools for backlink analysis and optimize your plans accordingly! 

  • Ahrefs: This tool is not only perfect for keyword research but also helps you build a link strategy. This tool provides profile analysis with information on backlinks, referring domains and link quality. Also, this can assist with disavowing all the bad backlinks that could harm your website’s ranking.
  • Moz Pro: Another tool that is not only used for keyword research, it also plays an essential role as a link analysis tool with data on backlinks, domain authority, and link spam score. And helps you to focus on building high-quality backlinks from relevant websites.
  • SEMrush: It is also a tool that allows businesses to view link analysis with competitive review and link building tools. It helps to take important steps to increase the authority of the website in the search engines. such as Google, Yahoo and Bing.
  • Rank Tracking Tools

Marketers and businesses have used rank-tracking software to chase the ranking of targeted keywords. This allows them to make major changes to their overall SEO strategies. However, it is important to monitor your site and target keyword rankings over time to avoid losing your SERP position. 

Here are the top tools that you can use to analyze the ranking of the website. 

  • SEMrush: SEMrush is one of the best SEO tools that can track your website’s ranking and keywords in Google, Bing and other search engines. And gives you a complete overview of your SEO efforts; such as keywords, links and speed optimization.  
  • Ahrefs: Another tool that provides detailed insights into SEO performance, such as keyword rank, missing content elements, and speed optimization. It also tracks your website and keywords in Google and other search engines.
  • Moz Pro: Moz Pro is another rank-tracking tool that can help businesses track their website and keywords on Google and other search engines. This tool is also available as a Google plugin and their price is easy to use. 


In this following blog, we listed the best SEO tools to use in 2024 and beyond – and they are perfect for different stages of SEO. All of these aforementioned tools can give you insights that would otherwise take years to build. However, you have to work hard to achieve the desired results. This means creating SEO-optimized content, rewriting all product descriptions, taking what you learn from these SEO tools and making changes. 

As a social media agency in Dubai, we always appreciate our clients who implement the listed SEO tools in their strategy to improve their SERP ranking.

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